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About the founder of Coachiba

I find solutions when obvious answers have failed.

Hi, I am Marina Bernardo. I’m interested in people whose strengths and challenges don’t fit neatly into standard categories – from children to senior executives. More specifically, I’m interested in what enables them to develop and use their abilities without constantly having to push against expectations, environments or systems that simply don’t fit.

Some of the most useful answers sit between disciplines.

There are more ways forward

Seeing the dynamics, not just the symptoms

I consistently connect leadership, development, possible neurodivergence and the surrounding systems.

Senior-level experience

20 years in management consulting, leadership and entrepreneurship. And in major responsibility that appears on no organisational chart: as a mother.

Academic depth

My doctorate research on emotion regulation explores what makes leadership effective under pressure.

Demanding leadership roles

Leadership is not limited to managing a team. It happens in the boardroom, in teams – and in a family home. The contexts could hardly be more different. Some of the underlying demands are surprisingly similar. I help leaders increase their impact while reducing strain in personalised coaching or training formats.

Leadership does not operate in isolation: what happens at work follows you home, and what happens at home does not disappear when the working day begins.

Ability alone is not enough

Many of my clients have already read extensively, completed trainings and worked on themselves for years. They often wonder why good solutions still do not work for them.

Under pressure, knowledge is not always available. You may know exactly how you want to respond and still react differently under stress. Emotion regulation shapes what happens next: Do you become sharper, withdraw, or remain clear and connected?

To find solutions that work under pressure, is why I chose to research and develop emotion regulation as a leadership competence.

Individualisation as a core competence

A core area of my work is neurodivergence. Neurodivergence makes one thing particularly clear: people differ profoundly in how they think, access motivation, respond to pressure and translate ability into action.

This is where genuine individualisation is put to the test. Does the solution actually fit the person? Or has a standard solution simply been repackaged in more personalised language?

Aufzählpunkt
This is not about superpower fantasies. Difference can be potential – when the conditions are right.

What matters to me is not only what people should or want to achieve, but under which conditions they can actually do so. This shapes my work with individuals as well as my Neurodivergent Advisory for organisations.

Marina’s background

I know complex organisations and demanding careers from personal experience. I also know the everyday reality of raising neurodivergent children and being neurodivergent myself. These experiences have taught me that a brilliant idea only becomes a useful solution when it still works on Monday morning.

Marina Bernardo Coaching Benefits

20 years of international experience as Senior Manager in management consulting at KPMG, manager in the automotive industry and as an entrepreneur

Marina Bernardo Coaching Benefits

Coachiba was founded in 2022 and awarded for Innovation in 2025

Marina Bernardo Coaching Benefits

Doctor of Education with applied research on leadership and emotion regulation; completion in 2026

Marina Bernardo Coaching Benefits

2.5 years of systemic coaching training

Marina Bernardo Coaching Benefits

Professional expertise and lived experience of neurodivergence, including ADHD, giftedness and AuDHD, as well as twice- and thrice-exceptional profiles

We build effective solutions with the Coachiba Frameworks

Similar problems do not always need the same solution. What matters is how personality, relationships, leadership, competences and conditions interact – and what needs to change.

That is why I developed the Coachiba Frameworks DECODE, DESIGN and WORKFIT to identify what is actually driving a challenge and where change will make the greatest difference.

Don’t keep searching 

You can keep looking for the right solution on your own. Or you can bring someone alongside who helps you see what you may be missing.

Tell me about your challenges and questions. In an introductory call, we look at your situation and discuss how my coaching, training or advisory formats can support your goal.

I look forward to meet you. 

Let’s discuss what you need a solution for!

Marina Bernardo

Entrepreneur, researcher and founder of Coachiba. Coach for people who are capable of more – and don’t want to to carry everything alone.

You want to know more?

Veränderung leben und lieben lernen.